Croffles
Buttery croissant dough, pressed to order. Crunchy edges, soft flaky centre, then topped however you like.
- Nutella
- Lotus Biscoff
- Belgian Chocolate
- Cheesecake
Hey, let’s croffle.
Croissant dough pressed hot in a waffle iron until it shatters. Fluffy pancake stacks. Coffee made properly. All of it 100% eggless, and a brand-new dessert drops every month.
No egg. Ever.
Croissantflaky layers
+
Wafflecrisp grid
=
Crofflepressed fresh, loaded up
Our specialties
Three things, done really well.
Pancakes
Thick, fluffy and stacked high. Our eggless batter is made in our own kitchen so every stack tastes the same.
- Classic Stack
- Mini Pancakes
- Loaded
Coffee
From a straight espresso to an iced Spanish latte. Built to go with something sweet, or to carry you through the afternoon.
- Spanish Latte
- Cappuccino
- Cold Coffee
- Frappés
The café
Bright, orange and built to hang out in.
Compact cafés of 200 to 500 sq ft with an open pressing counter, so you can watch your croffle come off the iron.
Franchise opportunities open
Own a Hey Croffles café.
Compact format, centralised products and a fresh category. We give franchise partners a repeatable operating system, not just a brand name.
₹15–20LIndicative investment
200–500sq ft café
8%Royalty on gross sales
~27%Target EBITDA margin*
About us
A dessert café with no eggs on the menu. Anywhere.
Hey Croffles is a Hyderabad-born dessert and coffee brand built around the croffle, with pancakes and coffee alongside.
Our story
Started at home, by a husband-and-wife team.
We kept seeing the same thing: great desserts that half our friends couldn’t order because they had egg in them. So we started with one rule. Nothing on our menu contains egg. Not the croffle dough, not the pancake batter, not the creams.
The croffle was the obvious hero. It is still new in India, it looks incredible, and it tastes like the best parts of a croissant and a waffle at once. We added the things people love to pair it with: fluffy pancakes and good coffee.
The result is a café that’s premium enough to feel special and affordable enough to come back every week.
What we stand for
Four promises.
0
100% eggless
Every item, every topping, every batter. Built for Indian tastes from day one.
↻
Pressed fresh
Croffles go on the iron when you order. Never pre-made, never reheated.
₹
Affordable premium
Café-quality desserts at a price that works for a weekly treat.
★
Something new monthly
A limited dessert drop on the 1st of every month, gone when the month ends.
Who we cook for
Anyone with a sweet tooth, mostly 15 to 35.
Café hangouts after class, a post-dinner dessert run, a date that needs a photo, a family treat on a Sunday. And plenty of it ordered to your door.
StudentsYoung professionalsCouplesFamiliesDessert lovers
How it reaches you
Our kitchen, then yours.
Our base kitchen makes the croissant dough sheets and pancake premix, so a croffle in Madhapur tastes exactly like one in Gachibowli. Each café then works in five steps.
- ReceiveDough sheets and premixes arrive from our base kitchen.
- PrepareToppings, creams and sauces are set up for the day.
- CookCroffles pressed and pancakes griddled to order.
- FinishLoaded, drizzled and plated the same way every time.
- ServeAt the counter, at your table or on its way to you.
Our menu
Croffles. Pancakes. Coffee.
Everything below is 100% eggless and vegetarian. Look for the green mark.
Hey Croffles Drops
One new dessert. Every month.
A limited-edition croffle, pancake or coffee lands on the 1st of each month and leaves when the month ends.
Lands on the 1st
Each drop goes live in every café and on delivery apps on the first day of the month.
Gone by the 31st
When the month ends, so does the drop. The favourites might come back one day.
Still 100% eggless
Trend-led flavours, made our way. No egg in any drop, ever.
Drop line-up may change. Final flavours are announced at the start of each month.
Franchise with us
Coffee has its brands. Who will own croffles?
We are opening Hey Croffles to franchise partners, starting in Hyderabad. 100 outlets in 3 years is the goal.
₹15–20LIndicative investment
200–500sq ft café
8%Royalty on gross sales
12–18 moTarget payback*
The model
FOFO: franchise owned, franchise operated.
You
Invest → Own → Operate
You run the café day to day, build the local team and keep the profits after royalty.
Hey Croffles provides
- Brand
- Products
- Store design
- Training
- SOPs
- Supply chain
- Marketing
- Launch support
Target unit economics
What a café can earn.
Monthly figures, assuming half of sales come through delivery apps. Pick a scenario.
| Monthly P&L | ₹ lakh |
|---|
Aggregator commission assumes 50% online sales at 25% commission. Fixed costs: salaries ₹60K, rent ₹50K, utilities and misc. ₹40K.
*Illustrative target economics, not guaranteed. Actual performance varies by location, footfall, investment and execution.
Partner support
With you from site search to year three.
Stage 1
Before opening
- Location evaluation
- Store design
- Equipment planning
- Vendor setup
- Recruitment help
- Training
- POS and delivery-app onboarding
Stage 2
At launch
- Opening support on the floor
- Product training
- Quality checks
- Digital launch
- Influencer activation
Stage 3
Ongoing
- Operations audits
- New products and monthly drops
- Cost control
- Menu engineering
- Marketing creatives
- Sales analytics
- Refresher training
Roll-out plan
Where we’re opening first.
Phase 1 · Hyderabad
MadhapurKPHBGachibowliSainikpuriHimayatnagar
- Target outlet
- 200–500 sq ft
- Target rent
- ≤ ₹50,000/mo
We look for a strong youth population, residential density, a good delivery catchment and evening footfall.
Phase 2
BengaluruChennaiPune
Followed by Mumbai, NCR, Ahmedabad, Kochi and high-potential Tier-2 cities.
Franchise enquiry
Tell us about yourself.
Share a few details and our franchise team will get back to you within two working days.
Contact us
Say hey.
Feedback, party and bulk orders, collaborations or jobs. Drop us a note.
Our stores · Hyderabad
- VanasthalipuramNew
- MadhapurNew
- KPHBNew
- BegumpetNew
Order in
Delivered to your doorSearch “Hey Croffles” on your food delivery app
Franchise
Thinking of opening a café?See franchise details →